A campaign for advertising the collectible limited-edition printing of a series of books, all featuring a similar theme: literary classics that focus on a dark message. One color was selected for each novel, which was then combined with black and white to illustrate iconic imagery from the stories.
These designs make special use out of the reoccurring ‘O’ shape that is present in the titles, which is then integrated into a die-cut that is pivotal to the thematic imagery and words on the opposite side.
The comprehensive branding strategy is carried over to merchandise that might interest the target audience: reusable custom coffee cups and laser-cut pins. These items are perfect for creating increased brand awareness and revenue via word-of-mouth advertising.
The web page is both mobile and desktop friendly, providing additional information and immersion opportunities for the end user.