The branding system for an independently-owned micro-brewery based in Baltimore, founded in 2017. The logo was designed to be responsive, reducing in complexity when being viewed smaller and smaller, while still maintaining the elements that make it unique and easily identifiable.
Beer labels all featuring names and illustrations that were inspired by the symbols and imagery of Baltimore – and more broadly – Maryland.
Three variations of shirts for customers to choose from, available for purchase through the web site or in the brewery. Illustrations as well as humorous concepts play a major role in their intrinsic appeal.
A poster for the interior of the brewery that would also be available to patrons in smaller sizes: it contains fun-facts and data on the top alcohol drinking countries, divided by region, around the world.
A mobile application developed for the company, focused on clear and consistent navigation, designed with the ability to capture orders directly online for merchandise and brews.
Experience the app using this InVision Mockup