LITTLE AMERICA BREWING COMPANY

Applications, branding, Environmental, Packaging, Promotional

The branding system for an independently-owned micro-brewery based in Baltimore, founded in 2017. The logo was designed to be responsive, reducing in complexity when being viewed smaller and smaller, while still maintaining the elements that make it unique and easily identifiable.

LittleAmerica_Logo_lightLittleAmerica_Logo_dark

 

Beer labels all featuring names and illustrations that were inspired by the symbols and imagery of Baltimore – and more broadly – Maryland.

 

BeerLabels_v1.0

LittleAmericaLabels_Vertical_lightLittleAmericaLabels_Vertical_dark

Three variations of shirts for customers to choose from, available for purchase through the web site or in the brewery. Illustrations as well as humorous concepts play a major role in their intrinsic appeal.

 

LittleAmerica_United

LittleAmerica_Unitedback

 

LittleAmerica_Embrace

 

LittleAmerica_Equation

 

A poster for the interior of the brewery that would also be available to patrons in smaller sizes: it contains fun-facts and data on the top alcohol drinking countries, divided by region, around the world.

 

LittleAmericaPosterMockup

jvo.poster

 

A mobile application developed for the company, focused on clear and consistent navigation, designed with the ability to capture orders directly online for merchandise and brews.

LittleAmericaAppMockup

Experience the app using this InVision Mockup