THE OC ZOO

branding, Environmental

The re-branding of a local zoo, focused on updating and unifying its aesthetic for a more modern generation of visitors, in order to portray a fun and educational environment. The focus was on large, bold, colorful signage and installations that encouraged interaction. The typography and imagery were designed to be easy to locate and understand by a wide variety of visitors ranging in age, mobility, and ethnicity.

z_map

z_drive

z_park

z_bear z_paws z_create z_listen z_wash

z_ask