POWER TO THE ALPHABET!

Promotional, Publications

A collectible pamphlet mailed out to new subscribers when they enroll in an Adobe Typekit plan for the first time. It is meant to double both as an informational history lesson into the origins of the English alphabet and printing, as well as a poster appealing to all the typography buffs out there. The goal was to create an interesting, visually ‘loud’ design that would capture the consumer’s attention and inspire them to want to keep the pamphlet after reading it, leading to others seeing the Adobe brand as well. Inspiration was drawn from the bold propaganda posters of Soviet Russia.

 

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